Beak Street Bugle!
Jun 27, 2011 - 05:08 PM
A fabulous new online publication and emagazine for the advertising world, the Beak Street Bugle brings you insights into great advertising and how it is created, food for thought and fun.
Subscribe here - .(JavaScript must be enabled to view this email address)
October/November Beak Street Bugle out now
Filed under:EventsCategories:Events
APA SHOW 2011 - CALL FOR ENTRIES
May 16, 2011 - 10:25 AM
The APA Show features the premiere of the APA Collection. Our compendium of the best commercials of the year is now in its tenth year and is established, in the UK and worldwide, as the showcase of the best commercials created by UK production companies and agencies. For APA members - production companies, post, editing and music companies, it provides a platform to promote your expertise worldwide, as well as the chance to celebrate great work with your peers.
The APA show will take place on Thursday 8th September 2011.
To submit an entry please follow the instructions in the Online Submission Guide
Filed under:EventsCategories:Events
THE NEWS YOU’VE BEEN WAITING FOR - IT’S THE 8TH SEPTEMBER!
May 11, 2011 - 11:58 AM
APA SHOW 2011
For more information contact:
Rena Traboulsi - .(JavaScript must be enabled to view this email address)
Tel - 020 7434 2651
Filed under:EventsCategories:Events
RIGHTS SEMINAR 21ST MAY
Apr 26, 2011 - 11:28 AM
Dear APA Member
You are invited to a rights seminar from 9am to 10.30 am on Tuesday 17th May at Framestore, 19-23 Wells Street, London W1 (8.30am for registration/coffee).
We will cover:
1 Rights clearance
Andrew Hall from GreenLight will explain:
what types of rights may need clearance, including people, artistic works and music.
a practical guide to getting the clearances required.
the effect of the internet meaning that rights often now have to be considered in relation to more territories.
Case studies- the good, the bad and the messy.
(25 minutes)
2 The new framework for engaging artists on commercials.
Geoff Russell, Media Director of the IPA, will tell us about the new Equity/IPA/APA/ISBA framework fro engaging artists.
Geoff was part of the IPA team which negotiated the new framework for engaging artists with Equity, over three and a half years.
With production companies sometimes responsible for engaging artists and with new casting forms being part of the framework, this session
will provide invaluable guidance as to what the new framework means to you.
(20 minutes)
3 London Olympics and Filming
Susie Williams Film Advisor- Industry from Film London will provide advice on the impact on and potential of the London Olympics for commercials production.
Looking at issues such as transport, branding and sponsorship and how Film London will help you with these issues.
(15 minutes)
4 Using footage from film libraries and stock footage.
Dimuth Jayasinghe from Corbis will tell us:
What types of footage you can buy and the rights you will get in it.
The differences in terms of rights between editorial and commercial content.
Minimising the risk of using reportage content.
(25 minutes)
Pleae rsvp to .(JavaScript must be enabled to view this email address)
to reserve your place.
Filed under:EventsCategories:Events
Celebrating Adland
Jan 25, 2010 - 12:23 AM
Could there be a better way to remind the world of the power of television advertising? A montage as brilliant and entertaining as the commercials it pays homage to.
Concept Mark Fairbanks, Paul Pateman and Mike Nicholson at AMV/BBDO, Directed by Mark Denton at Coy.
Filed under:NewsCategories:Masterclass | News
From Script to Screen an APA Guide to Production
Jan 20, 2010 - 11:00 PM
The APA has created a Guide to production as part of the 2010 Masterclass, directed by Jan Hesse at Production International we have developed a training film about the production process hearing from some great people within the industry. This film was made for the 2010 Masterclass students however here is a trailer for the film which will be given out on Monday 25th January, the film will be show on the website in weekly installments.
Filed under:NewsCategories:Masterclass | News
Digital Commercial Contract
There are two potential basis for contracting the production of digital content:
Contracting the content on the standard APA/IPA/ISBA commercials contract.
The distinction between TV and digital media is increasingly recognised as an artificial one. Thinkbox, for example, now define TV as all professionally produced audio visual content, regardless of what type of screen it is viewed on.
Thus, if an advertiser wants professionally produced advertising content from an APA member, the cost should be the cost of creating that content, with the fact that, for example, it will be seen on a computer rather than on a TV set being irrelevant.
In that instance, where the cost is determined by the cost of creating the content rather than where it will be seen, the standard commercials contract is appropriate.
If, however, there is an approach from the client/agency, which determines that, they require a lower cost for the digital content and the production company agrees that, we recommend as the basis the draft Digital Contract below.
That follows the structure of the tried and tested commercials contract but has two important differences:
It envisages a different approach to production in Clause 1: a lower cost can only be achieved with less process, with the starting point being that the production company will take the approved treatment and deliver the contracted film, without the commercials process of PPM’s, agency attendance on shoot and at the edit etc. The space provided is to set out what that process should be.
The rights in Clause 8 are restricted to the use the digital content is produced for. This is particularly likely to be appropriate where the production company originates the script. The space provided is for the use the digital content being produced is to be put e.g. “client’s own website”. That means that if the agency then identifies any other use it wishes to put the digital content to, it needs to agree an additional fee for such use with the production company before doing so. Thus if digital content is produced in a low cost way as per (i) above, and the agency finds additional value in that content by using it in other media, the production company shares in the benefit of that.
Filed under:Static ContentCategories:
RIGHTS SEMINAR 21ST MAY
Apr 26, 2011 - 11:28 AM
Dear APA Member
You are invited to a rights seminar from 9am to 10.30 am on Tuesday 17th May at Framestore, 19-23 Wells Street, London W1 (8.30am for registration/coffee).
We will cover:
1 Rights clearance
Andrew Hall from GreenLight will explain:
what types of rights may need clearance, including people, artistic works and music.
a practical guide to getting the clearances required.
the effect of the internet meaning that rights often now have to be considered in relation to more territories.
Case studies- the good, the bad and the messy.
(25 minutes)
2 The new framework for engaging artists on commercials.
Geoff Russell, Media Director of the IPA, will tell us about the new Equity/IPA/APA/ISBA framework fro engaging artists.
Geoff was part of the IPA team which negotiated the new framework for engaging artists with Equity, over three and a half years.
With production companies sometimes responsible for engaging artists and with new casting forms being part of the framework, this session
will provide invaluable guidance as to what the new framework means to you.
(20 minutes)
3 London Olympics and Filming
Susie Williams Film Advisor- Industry from Film London will provide advice on the impact on and potential of the London Olympics for commercials production.
Looking at issues such as transport, branding and sponsorship and how Film London will help you with these issues.
(15 minutes)
4 Using footage from film libraries and stock footage.
Dimuth Jayasinghe from Corbis will tell us:
What types of footage you can buy and the rights you will get in it.
The differences in terms of rights between editorial and commercial content.
Minimising the risk of using reportage content.
(25 minutes)
Pleae rsvp to .(JavaScript must be enabled to view this email address)
to reserve your place.
Filed under:EventsCategories:Events
